We’ve written about this before and I think its a great time to bring it up again as its the New Year. As photographers should we Blog or Not Blog? We are firm believers in blogging for photography, as a photographer we want to share as much of our work as possible. In 2016 we blogged around 10% of our work, it was one of our failings for the year, or better described as one of our “lessons learned”.
When we took the time to blog about our shoots we gained quite a bit of traffic on our website, we had enquires from new customers, we gained more traction on our Social Media. This year, 2017 we are determined to Blog 100% of our shoots, be that Real Estate, commercial or motorsport work, even our Training Courses.
Its quite easy to have a blog, but don’t get confused from posting on Social media like Facebook and think oh that’ll do for my Blog, whilst Facebook is a good platform and we do publish our work there, it could be gone tomorrow and all your work will be gone with it! With a Blog its on your own website, OMG I can here you say I don’t have a website 🙂 LOL its ok, you don’t need a $3000 website or spend hours upon hours making one.
We started our first Blog years ago and thats all it was, just a Blog Website and later our website/s grew from there. I think it took around 10 minutes to create it and about $10 per month to host. You can start your own one in shorter time now days and cheaper! Mind you what’s $120 a year for a Blog that has the potential to bring you in thousands of dollars in work!
So have you chosen to Blog or Not Blog? Maybe the words are holding you back? We, like most people sit down at the computer when choosing to Blog or Not Blog and think, yikes what can I write, no ones going to listen (or read) my Blog. You could be right or wrong, if you don’t do it then yes you will be right, but who wins then?
Its really quite simple, and there is a million videos on YouTube about Blogging. What we suggest is just jot down a few key points on paper or computer, saying something about your shoot, like camera settings if you want, about the subject, what you enjoyed about the shoot, maybe what you learned, the final results etc. Get a favourite image from the shoot to. Then put these into say 3 or 4 decent paragraphs, but here is the KEY: write it like you are talking to a friend.
Don’t worry to much about things you are probably hearing like “keywords” or “SEO” – these can come later, just get the basic’s down, your keywords will come in the copy. Copy means what you are writing, the words themselves, its a journo term 🙂
Here are a couple of our recent Blog Posts: The first one is about our Photo of the Week Challenge on our Facebook Page, the second one was about our 2016 Pet Photography Project and the last is one from our Commercial side of the business with our client Rocky Point Mulching.
Soon we will post a video we are creating to show you a very simple method to get your Blogging underway, it will get you started in under ten minutes. Thanks for reading, leave a comment below if you already have a Blog, we’d love to see them, leave a link in your comment.